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Social Networks and Your Bank: Be Like Angelina Jolie

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Stessa Cohen here.  What does Angelina Jolie have to do with banking?  Angelina Jolie tattoos the longtitude and latitude where each of her children were born on her arm. She just added 2 more tattoos.  All the kids, all the locations, in one spot. Easy to find.

Are your locations as easy to find, all in place? Do you make the links between your online locations?  Are your tattoos clear?

Sure, your bank has online listings of branches and ATMs, printed brochures, automated listings over the phone. You probably also have e-mail and phone contact information buried somewhere on your website too.

If you use or create social networks, blogs, other online communities – whether it’s Facebook, Twitter, or your own bank-started communities:  have you made it easy for your customers to find you in all these places?

Traditionally banks have assumed that customers – or prospective customers, will seek out the bank, rather the other way around. Sure, I can hear you saying, anyone looking for us can use Google to find the bank’s website. And, indeed, searching for your website isn’t so hard. But how do they find you on Twitter? Facebook? YouTube? Nettby? Skyrock? Sonico? Bebo?

I’m suggesting that one way to reach customers you want (and it’s not just 18-24 year olds on these networks) is to make your tattoos clear. Like Caja Navarra which recently put links to the bank’s presence on social networks on their home page.

If social media is all about connections, banks like Caja Navarra are connecting the bank to itself, seamlessly linking all of the bank – whether its video, photos, Facebook groups – online, and seamlessly linking customers to the bank.

All of these links and connections lead back to the bank of course. Maybe the first step to get those coveted younger customers, people who use social networks and tools, to the bank, into the branch, is to make it easy for them to find you. Wherever they are. Transparent links. Easy to see, easy to find. Like those Jolie tattoos.

The post Social Networks and Your Bank: Be Like Angelina Jolie appeared first on Kristin Moyer.


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